Work
Construction
Construction Web Design, Web Standards, Content Management Systems & Web Strategy for Caterpillar
When Caterpillar chose to raise the standard of websites for their nationwide dealer network, we were commissioned by various dealers to take their websites to the next level. We designed each website to the custom specifications of each dealer, yet each site had a level of continuity as we adhered to the provided CAT Web Standards Manual. Each site was designed utilizing the latest in web standards with CSS/XHTML focusing on SEO content and code structure.
All sites were built to integrate an XML data feed that is streamed from CAT Corporate servers, and then cached locally. Some of the sites feature database driven Salesman Locators, location finders, and other strategic web interface elements. All sites are powered by a custom content management system that allows each company full control over the content on their website without the hassle of worrying about layout and graphic standards.
Due to the success of these sites, we have been commissioned to help develop a revised version of CAT Standards for web design, usability and development.

